International Olympic Committe
Open Innovation
The International Olympic Comiittee (IOC) is the organization that governs all aspects of the Olympic
movement. The IOC, through its Olympic Games Study Commission, was challenged to
resolve a serious issue: how to make hosting the Olympic Games more accessible for
potential host cities. Given the enormous cost, logistics, security, communication
and hospitality infrastructure required, it is becoming increasingly difficult to
find new candidate cities in diverse regions that are capable of hosting The Games. The Public Suggestions
program using BrainBank capabilities was implemented to leverage every stakeholder's
view on how to reduce the complexity and costs of hosting the event and still do
so in a profitable fashion. The IOC has thus far run two 7-month episodal idea campaigns
using Idealink OpenTM. These programs solicited proposals from:
- fans
- sponsors
- officials
- suppliers
- judges
- game organizers
- members of the media
- athletes (past + present)
- IOC employees
The combined net
financial benefit of the Olympic Games Study Commission campaigns: $1.9 Billion.
- Ontario Government Case Study
- Northwestern Mutual Case Study
- Bruce Power Case Study
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