Communication Program

If innovation programs are so important, then why does so little go into creating buzz? We are competing for people’s attention; we need to understand that it takes more than a kick-off party, colourful balloons, and some motivational posters. It takes a comprehensive campaign based on a sound strategy and a captivating theme. Just imagine if today's top brands didn't have comprehensive marketing strategies — their awareness indexes are a big reason for their success.

Along with our partners, we can create a manual to help guide users through the system.

Successful innovation processes are driven by strong participation at all levels. To get people to think about your process, you have to cut through the mental clutter of their daily lives. People's attention spans are getting increasingly shorter and will only stand to be interrupted by a message that has meaning for them. It should be done frequently enough to create a call to action, but not so much as to become annoying. Otherwise, be prepared for low participation rates from the start.

Again, along with our partners, we have several options for creating buzz around your system.

Customer-branded email notification.

These are some example communication posters that were created to launch the system.

Some example videos used to create buzz and get people excited about the program.