With the jury still out on CRM effectiveness, how do you get customer insight that is at once meaningful and also actionable? If you want to know what your customers are really thinking, ask them for their ideas. If you want to show them that you are listening to them, act on them.

Getting closer to your customers through their ideas strengthens relationships and delivers measurable "win-win" outcomes. With Idealink Customer on your company's website, you can leverage the broad scope of the internet to get your organization and customers working together in a relevant, timely and personalized dialogue.

Idealink Customer has customizable Idea Templates^TM that enable your customers to develop and clearly express how their improvement ideas can enhance your relationship in the following areas:

Advertising & Promo campaigns New slogans & product names Product Testing & Sampling Product Pricing & Bundling Packaging & Delivery

Loyalty & Affinity Initiatives New products Customer Service Product Warranties Public & Investor Relations

Sales Incentives Call center response Cost savings Financing Recycling & Waste

Idealink Customer has automated workflow, routing and evaluation tools that allow management to process idea activity in stride; financially-focused reporting and metrics allow your organization to maintain end-to-end control over process performance and measure results in real time. Idealink Customer even has a points-based reward module that allows your organization to incentivize clients to submit ideas, by offering them discounts on your own products and services for the suggestions that are approved.

Given the chance, customers will tell you what they need. Make your customers a strategic part of your innovation process with Idealink Customer and capitalize on all the intellect available to your organization. After all, they open their wallets to purchase you offering everyday; think of it as CRM with solutions attached.

"Idealink Customer. Ideas that matter to your customers matter to you"